This is a future research project where I’ll be investigating frame building and other “craft- like” practices in the cycling industry (such as custom painting, or the crafting of bike luggage), and the impact that digital technology and social media have had on practice and people’s buying patterns.
My interest in this research topic comes from my long-standing love of the bicycle, years of looking at bikes displayed at Bespoked and NAHBS, my desire to build my own frame (I’ve been saving since 2015, but never seem to get any closer), and an interest in how the industry has changed in the last 10 years.
Once the project has started I’ll be interested in talking to professional craftspeople in the cycling industry (such as frame builders), those who are just starting out (perhaps you’ve just been on a frame building course?) and those who purchase these products.
If you’re interested in having a chat please do get in touch!